McDonald’s, Domino’s, Wendy’s, KFC, etc., what comes into your mind when you think of such brands?
I am sure it is none other than ‘Logo’. Every big company that has made an impact on people’s minds and lives have the logo in common.
In a simple explanation, Logo is a visual element that represents the company or a brand. It promotes public recognition of the business among masses and conveys the personality and values of the company with the colors, elements, and fonts used in the logo.
The logo works as a brand identity of the business, which leaves a mark of an impression on the public’s mind. For example, Coca Cola, Nike, Apple, H&M, Starbucks, Adobe, etc, every type of industry has its own logo.
A good logo signifies what a business is all about. It is the company’s most significant asset.
The sole purpose of a logo is to let the users and audience identify the business, product or service, that they are dealing with. We have discussed certain features below, that a logo brings to the brand and the product.
The Importance of a Logo for a Business
Know the reasons why the creation of a strong business logo is mandatory to have an endearing business presence in the market.
1. Builds Corporate Identity
2. Enhances Branding
3. Inspires Brand Loyalty
4. Visual Brand Representation
5. Marketing Through Assets
#1 Builds Corporate Identity
If you’re starting or having your own business, what is the first thing that you would want for your company?
Corporate Recognition is the first thing that comes to mind. You must be thinking of how corporate identity is the one among all the factors?
How often do you remember the company’s name while reading it on papers or tabloids?
I guess not very often. The same is the case with your audience, they too would not be able to recall the company’s name, unless and until the company is advertised in a great way or it is famous.
The solution to this is to build a logo design that defines your business and conveys the message to the customers. A logo combines your brand aim, value, and message into a simple, clear image or design.
For example, the logo of Tour de France has a message an image that is combined with the logo. It has a hidden shape of a cyclist.
#2 Enhances Branding
You go shopping and want to purchase a bag. How do you recognize a branded stuff with non- branded objects? Logo, Right? Among the branded bag or clothes or other objects, it is the logo that distinguishes between them.
Logo boosts the brand by helping you to stand out of the crowd with a catchy design. A good logo design reflects who you are and distinguishes you from the rest of the competition. Experimenting is a better way to take out the best results for the business.
When a logo is developed, then branding is often created by knowing how to use elements of the brand, such as the logo or color scheme to attract the audience.
#3 Inspires Brand Loyalty
The importance of a logo can be taken from a consumer’s loyalty. With customers developing familiarity with the brand, it can be said that the company has achieved its most important task for a lifetime.
The power and influence of brand loyalty are undetachable. Harley Davidson fans would not like or go anywhere that is not Harley. That is, the Harley fans love for everything that is Harley, such as apparel, accessories, etc. This is the craze a brand loyalty can give.
You want to have a coffee and you go to Costa coffee. Why?
It is because of the trust that you have built with the brand. With trust, you will not only have a cup of coffee but would also take some snacks alongside. This is the importance that a logo develops, in your brand, products, and services.
#4 Visual Brand Representation
It is a proven fact that the cognitive function of your brain recognizes visual facts promptly. The importance of the logo can be concluded with it being the prominent link between the customer and the brand.
Because the logo is a visual object, thus, it is a known fact that logos are the symbol of identification that customers use to recognize a brand. Logos trigger the memory of the brand with its visual element.
For example, if you think about McDonald’s, you might picture a big yellow colored M with a red background. This is how the logos trigger the thoughts. The case is not only for McDonald’s, but it is common for every brand that has a great logo, such as Starbucks, Nike, Puma, Apple, Instagram, Google, Olympics, etc.
#5 Marketing Through Assets
Branding assets like cups, bottles, stickers, bags, cards, culinary, etc. are of great importance to make and maintain an impression on the users. Having such assets is a way to let people learn and commit to memory.
Also, such assets build the trust of the consumers by making them feel special and wanted for the business. This kind of approach is mostly used in marketing to attract and gain the confidence of the customers.
But to use it for logo design, it can help build businesses long and good relations with the customers.
I hope now you are clear about the importance of a logo and how it impacts an individual’s decision?
Having a great brand logo is irrefutable, it is extremely crucial to have one. It helps you to create a spark of interest among the audience and give them a reason to try your brand and then decide.
Logos put meaning to your business and provide value for it. If you look at the logo of Hyundai carefully, then it is not only about the H that is displayed. The real meaning is two people shaking hands. You can say one is the customer and the other provider.
These types of logos help build trust and relation with the customers and audience, as it displays a positive meaning.
A logo is the first thing that your audience will look for. Thus, spending or creating a good logo is never too late. But if you still think it is okay to skip, then you are missing out on the large audience.
If you are going for a good logo designs then don’t forget to look upon the elements to make it more impactful like the colors used, fonts, etc.
Don’t forget, each element has its own importance.
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