Introduction

As a world-class marketing, advertising or video production agency, you offer the best to your customers, and they demand nothing but the best from you. Most agencies achieve this by hiring world-class creative talent and ensuring they have the tools to help their in-house talent perform to the best of their ability.

However, in today’s world, there are more tools than you can count—making it difficult for those starting up—or for agencies readying themselves for their digital transformation. Therefore, we’ve decided to put up the penultimate guide to help you start your agency—or give your existing agency a digital makeover.

We’ve organised this guide so that you can quickly jump to the section most relevant to your specific needs. For example, specialised video production agencies would not want to read sections on graphic design or image manipulation. Similarly, a core marketing agency would be more interested in marketing and SEO tools to help them perform better.

Happy Reading!

 

Marketing agencies

Modern marketing agencies perform various tasks ranging from online advertisements, social media management, search engine optimisation, content creation, design, lead capture, event marketing, video marketing, website optimisation and more! You’ve got the talent—we’ve got the tools that will help you stand out and get more done!

 

Project Management

Completing a project in time requires you to have a plan of action—and list tasks to help your clients stand out from the crowd. Additionally, using the right tools can help you give your clients a sense of transparency and visibility into what is going on. Project management software can help you achieve just that. Here are the project management tools we love:

1. Trello

Trello was the first Kanban-style tool that I used as a freelancer back in 2016. With its interesting UI, to-do-lists, tagging and attachments, The free version of Trello has more features than what a mid-sized marketing company would need. I like it for its simplicity, easy setup and a host of tools in the free version that helped me kickstart my entrepreneurial journey. In fact, I still use Trello nearly every day for my personal projects!

2. Wrike

When it comes to project management, few tools offer the versatility that is built into Wrike. Although they do not have a free version (there is a 14-day trial though) but for a company serious about managing internal projects and inter or intra team-communication, Wrike is the first tool they should evaluate. Enterprise-ready, Wrike can help teams of all sizes collaborate and manage projects better.

3. ClickUp

ClickUp is an all-in-one productivity platform that helps both individuals and organizations manage their day better. With real-time chats, checklists, burndown charts and more, ClickUp offers a host of features that few can match in the industry. Go for ClickUp if you’re just starting up or have a small agency. You’ll love all the features the free version offers, but the tool does take some time getting used to.

4. Asana

If you manage repetitive tasks, workflows and processes, Asana is the tool for you. Asana offers process management automation like none other and can help your organization organisationho is doing what, by when”. This means that if you’re a manager or a thought leader in your organization, you’ll love the features Asana offers.

5. Monday.com

Monday.com suits both freelancers and large organizations, however, the individual plan can only have 2 users. Monday offers a great UX and has fantastic Project Data Visualizations and Dashboards that can help you track the data that is most relevant to your main KPIs.

 

Communication and Collaboration

No agency can be successful without having clear and constant internal and external communication. This means that the team is clear about what they need to do, and the client knows what to expect. Here’s a list of tools that help you achieve just that:

1. Slack

Slack is a top-rated collaboration tool that helps teams communicate with each other without using emails. With its powerful integrations, Slack can help you leverage the benefits of your other tools such as Trello, Gmail and more, right within its seamless interface. Start communication channels across teams or make a one-on-one conversation with a colleague. Slack will help you with remote and inter-office teams work better together.

2. Skype

Skype helps you connect with people that matter the most at your workplace. With integrated workplace chats and more, you know that you can depend on Skype to fulfil your enterprise messaging needs.

3. Zoom

During the pandemic, Zoom became the de-facto standard for meetings. Today, Zoom checks so many boxes for a team that it sometimes becomes impossible to live without it. If you are on a budget, Zoom has these amazing free plans that help you get online in seconds–albeit for a limited duration.

4. Fellow

Fellow is used by top companies in the world to make their meetings more productive. You can set a template, build your agenda, record meeting notes, assign action items, organize ideas, and exchange feedback from one seamless, integrated interface.

5. Join.me

The one thing I absolutely love about join.me is their real-time presentations and mobile whiteboards. Join.me was designed from the ground up for the collaborative needs of smaller and mid-sized teams. if you’re starting up, this is possibly the way to go.

 

Asset Management

Managing digital assets is essential—and can help you ensure that your team finds the right asset at the right time to reduce delays and improve productivity. No one likes fishing through emails at the last moment—especially when a deadline is approaching. These tools can help you stay on top of your DAM (digital asset management) game:

1. Bynder

Bynder is a DAM tool that helps to centralize, organize and share your organizations digital media files. You can use bynder to help your marketing teams create, find and use digital content and is perfect for marketing campaigns and sales efforts.

2. Brandfolder

If your organization needs an online location to organize, control, create, distribute and manage your digital assets for high availability, Brandfolder is the way to go. Part of the Smartsheet family of apps, Brandfolder offers storage and content automation in one platform, making it perfect for enterprise usability.

3. Canto

Canto is one of the simplest DAM tools that i’ve used. it’s world-class UX helps in content discovery, collaboration, sharing, and asset management, and it even has a media delivery service for both digital and video files.

4. Widen Collective

Widen helps simplify how your content gets to the market. It brings all your content together in one shareable, searchable, manageable space where you can create workflows to drive content through creation, review, approval, and distribution.

 

File Storage and Sharing

A team means files. Files mean sharing. Sharing means tools. Every organization must have a way to share files effectively with both internal and external entities. This helps to ensure that your team and client are not hunting for email attachments.

1. Dropbox

Possibly the most well-known non-Google tool for file sharing, Dropbox is one of the earliest players in the market and helps both individuals and organizations share files the way it should be. Simply. A no-nonsense interface helps them stay ahead of the competition.

2. Box

Box is Dropbox for enterprise use. With better organization, security and seamless integrations with other platforms, Box is the perfect storage platform when security is paramount.

3. Google Drive

Google Drive is the most-used storage platform in the world. The Android ecosystem swears by it, and more people use Google Drive to share files than any other.

4. IceDrive

IceDrive began as a drive-sharing tool that helped individuals replicate their entire hard drive onto the clolud. With loads of storage, generous bandwidth and password protection, it is a great tool for both individuals and organizations to share massive amounts of data. IceDrive looks and feels like an external hard drive with a native OS feel and cache control.

5. Shift

Shift is the best platform for your needs if you use a dozen tools and two dozen accounts. This tool helps you connect multiple accounts across platforms such as Google, and connect all your apps and extensions in one integrated platform. No more forgotten logins and lost passwords. Shift takes care of all of this.

 

Social Media management tools

The world is on social media—and to get by without understanding this complex metaverse is impossible. Use these tools to help you stay in the game:

1. NapoleonCat

NapoleonCat is a cloud-based social media marketing platform that helps teams to publish content, track conversations and get social content analytics across FB, Twitter, Instagram, YouTube and Pinterest. This platform will help you easily engage and support customers across social media.

2. Hootsuite

If you’re into social media marketing, it is impossible that you have not heard of Hootsuite. We use the tool to schedule, manage and analyze our social media content and engagement.

3. BuzzSumo

If you’re looking for client outreach, BuzzSumo is the perfect tool for you. BuzzSumo helps you to discover the best engagement, content and outreach strategies across social media and search platforms.

4. HubSpot Social Inbox

This tool is great for managing social media engagements from one seamless interface. You can quickly identify interaction-generating content and respond to users in real time. Additionally, I love their social stream matches.

5. Iconosquare

If you need world-class social media management and reportage across Instagram, Facebook, Twitter, LinkedIn, or TikTok, you need Iconosquare. If you’re unsure about the platform, there is a 14-day trial to try the tool out. What is best is that the trial lets you explore their advanced plan that can help you manage unlimited Instagram accounts and FB pages.

 

SEO tools

If search engines can’t find your clients, they cannot scale their business beyond a certain point. Ensuring that they do requires that you have expert SEO professionals and a suite of tools to help them get the visibility your clients need to succeed. Here are some of our top picks:

1. SEMrush

If you’re not on search engines, you simply don’t exist for the internet. SEMrush helps you research and find the right keywords, checks your competitor’s keyword strategy and performs SEO audits of your blog to see how you can win in this content-driven world.

2. Ahrefs

Ahrefs is one of the best do-it-all SEO toolsets for growing search traffic and website optimisation. You can easily use this tool to help your visitor count reach the top charts!

3. Moz

initially began as a backlink profile scanner through a Moz link explorer. Today, Moz is the most popular and most accurate keyword research tool around. It helps you explore over 500 million keyword ideas for your site faster than ever!

4. Keywords Everywhere

KeywordsEverywhere is a chrome extension that helps you do Keyword Research by showcasing monthly search volume, CPC, competition and 12-month trend data, along with traffic, link metrics and backlink data.

5. HubSpot content strategy

SEO tools from HubSpot help you to build and plan your SEO strategy, perform content optimization and measure actual ROI from your website or blog.

 

Content creation and design

Marketing agencies often create content for social media and websites but in the absence of a designer, find themselves in a bind. Additionally, startups and one-man marketing armies often find themselves without design skills or the capability to use the tools at hand. Fortunately, some tools ensure they can do so effectively. Our top picks for content creation include:

1. Canva

Canva is one of the world’s most widely used visual content tools. With its simple layout, low cost and wide array of templates, anyone can create world-class visual content using the platform.

2. Piktochart

While Canva rules the roost regarding graphics, Piktochart helps you create outstanding graphics and videos, and even lets you crop, transcribe and add subtitles to them in over 60 languages!

3. Venngage

If you find yourself creating data visualisations and reports that require complex graphics, Venngage is the tool you need. The tool excels in creating complex designs which help business users and professionals create stunning graphics and visualizations.

4. Adobe Spark (Now Adobe Expresss)

Everyone knows Adobe Photoshop–the world standard in professional graphic design, However, not many know about Adobe Spark (now known as Adobe Express) that helsp you create design assets using Adobe Stock, royalty-free photos and more.

5. Grammarly

Every content marketing agency swears by Grammarly–the grammar-checking tool that helps writers send quality content to editors, so they can focus on the story and not fixing your grammar!

 

Lead Capture and Conversion

You’ve got the word out. People love your emailers, posts, videos and website content. But how do you know that you’ve hit the spot? Here is a list of tools that can help you do just that:

1. HubSpot

If you’re not thinking of investing in a tool just yet, HubSpot’s free marketing tools can help you get started. As soon as your leads share their email address, you get a wealth of information in real-time including who they are, their workplace, and the pages they visited on your site. These simple, yet powerful analytics help you know what works best for your organization.

2. Typeform

Typeform helps you to create visually appealing and interactive forms. It features a wide range of question types and templates, as well as customizable design options to help you capture the analytics you need for your business. Typeform also offers integrations with various third-party tools, such as Zapier and Google Sheets.

3. Sumo

When it comes to building pop-up forms, Sumo is my absolute favourite. Sumo is a lead capture tool that allows website owners to create and display opt-in forms to convert website visitors into leads. It features a drag-and-drop form builder and offers a variety of form types, including pop-ups, slide-ins, and welcome mats. Sumo also provides detailed analytics and A/B testing to help optimize form performance.

4. Convertflow

Any successful marketing and analytics team must rely on automation. ConvertFlow is a marketing automation tool that allows website owners to create personalized and targeted campaigns for lead generation and conversion. It features a visual builder to create landing pages, popups, and forms that are optimized for conversion. ConvertFlow also provides lead capture and segmentation, A/B testing, and integrations with popular marketing tools.

5. OptinMonster

My previous organization relied on OptinMonster and used it as a lead generation tool that allows website owners to create opt-in forms, popups, and other types of messaging to convert website visitors into subscribers and customers. It features a drag-and-drop builder and a variety of targeting options, such as geolocation and user behavior.

 

Lead generation

These are one of the top tools in a design agency’s arsenal. They help you build credibility, trust, and visibility for your client’s business. The top tools for lead generation include:

1. Unbounce

Landing pages are all the rage—and for good reason. They give all the information you need in a simple, easy-to-understand format. Unbounce is a landing page builder that allows website owners to create and publish landing pages without the need for coding or design skills. It features a drag-and-drop editor, customizable templates, and A/B testing tools to optimize landing page performance.

2. Leadpages

Similar to Unbounce, Leadpages shines with its integrations with popular email marketing and CRM tools and a host of features that include customizable templates, a drag-and-drop editor, and A/B testing tools to optimize landing page performance.

3. Instapage

I loved Instapage as soon as I checked out their 14-day trial. Their personalization options ghelp to serve targeted messaging, and their AdMap tool helps to seamlessly connect relevant ads to landing pages.

4. HubSpot

If you’ve noticed, we added HubSpot in a lot of sections. It is difficult to sideline a useful tool when it does a lot! Although HubSpot’s landing page builder isn’t as good as the one from Unbounce, it gets the job done pretty well. Pretty neat for an all-in-one tool, right?

 

Website Optimization

A pretty website with world-class content is good, but your clients might suffer from high bounce and churn rates if it is not optimised for today’s needs. These tools help you ensure that website visitors do anything but that:

1. Google Optimize

Google Optimize uses its native integration with Google Analytics and uses data to guide you on your web journey. It helps to easily run tests on your content to know what is working and what’s not, along with multivariate and redirect tests to help you create the right content for your audience.

2. Hotjar

Hotjar has the coolest visual heatmaps that help you understand what your users want and what they interact with on your website. I love the visual representations of key user behavior parameters that this tool offers. You can also find areas for growth and how to boost conversion rates with ease.

3. Clicky

Clicky is a privacy-focussed website optimization tool that will help you view detailed reports, heatmaps, action and visitor logs from a simple, easy-to-use interface.

4. Optimizely

Companies like Dolby and ebay trust Optimizely’s digital experience platforms. If you’re looking to transform visitors into paying customers, you need this tool to help you do just that. I love how Optimizely helps me run better ads, social media campaigns and email marketing campaigns.

5. Lucky Orange

I once had a website with over 4000 daily visitors, but no buyers. My conversion rates were down in the pits and I could not figure out what to do. However, as a one-man-army, I needed a tool that could help me figure out why. I stumbled upon Lucky Orange through a friend, who helped me set it up and I use it on that website till date! It’s visual heatmaps and analytics helped me set things right on my site –fast!

 

Email marketing

Even though email’s been around for a while, it still rules the roost when it comes to engagement. Email marketing is one of the top specialisations for many marketing agencies worldwide. Here are our top picks:

1. MailChimp

If you have heard of email marketing, you know MailChimp. It is the most well-known email marketing tool on the internet today. The tool offers a variety of features including email marketing, social media advertising, and customer relationship management. Mailchimp is known for its user-friendly interface and affordable pricing plans.

2. SendGrid

We set out looking for a dev-friendly, scalable, and reliable email platform. For this, SendGrid was the best of the lot. With real-time analytics, world-class documentation, and a super-friendly API, I wonder if developers even look elsewhere!

3. HubSpot

For everything else, there’s HubSpot! HubSpot helps you to create personalised emails using a simple drag-drop interface and you can see all email activity in the CRM which is also free, but automation is only available in the paid plans.

4. Constant Contact

Constant Contact is a web-based email marketing software that allows users to create and send professional-looking emails to their subscribers. It also offers features such as list management, social media sharing, and tracking of email campaign performance.

5. Campaign Monitor

Like Constant Contact, Campaign Monitor is a cloud-based email marketing software that helps businesses create, send and analyse email campaigns. It offers a drag-and-drop email builder, automation workflows, personalisation options, and reporting tools to help users optimise their email campaigns.

 

Analytics

Analytics help your clients know what is happening and that you’re doing a fantastic job. They also help you understand how to pivot and change your marketing game to stay on top of the search engine’s love pile. Here are the tools that can help you do just that:

1. Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners to analyse user behaviour, track marketing campaigns, and gain insights into how visitors interact with their website, ultimately helping to improve user experience and increase conversions.

2. Google Search Console

Google Search Console, formerly known as Google Webmaster Tools, is a free tool provided by Google that helps website owners monitor and optimise their website’s presence in Google search results. It provides valuable data on search performance, index coverage, and crawl errors and also offers tools for submitting sitemaps and testing website features.

3. RavenTools

Raven Tools is a comprehensive online marketing tool that helps businesses manage their digital marketing campaigns. Raven Tools is designed to save time and increase efficiency in managing online marketing efforts. It offers website auditing, backlink analysis, social media management, and reporting features, allowing users to analyse and optimise their online presence.

4. Databox

Databox is a business analytics platform that helps businesses track their performance metrics in one place. It integrates with over 70 popular marketing and business tools, allowing users to visualise and analyse their data in real-time dashboards easily. With Databox, businesses can make informed decisions and take action based on their data-driven insights.

5. Sprout

Sprout Social is a social media management tool that helps businesses manage and analyse their social media presence. Sprout Social streamlines social media management and help businesses grow their social media presence. It offers features like social media scheduling, monitoring, reporting, and tools for analysing audience demographics and engagement.

 

Marketing automation

Manual is passe. Don’t believe me? Look at the cars today! Automation rules the roost everywhere, from cars to social media marketing to management or any other field. Ensuring effective automation to remove bottlenecks helps you and your clients stay on top of things everywhere. Here are the top tools that can help you up the ante with automation:

1. Drip

Drip is an email marketing automation tool that allows businesses to create and send personalised emails to their subscribers. It offers email list management, marketing automation workflows, and analytics tools to help businesses optimise their email campaigns. Through targeted email marketing, drip helps businesses nurture leads, increase engagement, and drive conversions.

2. Marketo

Marketo is a marketing automation tool that helps businesses engage with their customers and prospects. Marketo is designed to help businesses streamline their marketing processes and increase their ROI. It offers features such as lead management, email marketing, social media marketing, and analytics to help businesses generate and nurture leads and track their performance.

3. Omnisend

Omnisend is an omnichannel marketing automation platform that allows businesses to create and send personalised messages across various channels such as email, SMS, push notifications, and more. It offers automation workflows, segmentation, and reporting features to help businesses increase engagement and drive conversions. Omnisend is designed to help businesses connect with their customers on their preferred channels and improve their marketing ROI.

4. HubSpot

HubSpot is a powerful all-in-one marketing, sales, and service software that helps businesses attract, engage, and delight their customers. It offers CRM, marketing automation, sales automation, customer service, and analytics features, providing businesses with a complete toolkit to manage their customer lifecycle. HubSpot helps businesses grow by providing a seamless and integrated customer experience.

 

Advertising

Advertising online is essential for ad agencies today. With over 70% of customer traction drawn from the internet, your ad agency must stay on top of the advertising game. Here are the tools you can use to succeed at that:

1. AdStage

AdStage is a cross-channel advertising platform that allows businesses to create, manage, and optimise their paid search and social media campaigns. It offers features such as campaign automation, analytics, and reporting and integrations with popular advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. AdStage helps businesses streamline their advertising efforts and improve their ROI.

2. AdRoll

AdRoll is a digital advertising platform that allows businesses to create, launch, and measure targeted display, social media, and email campaigns. AdRoll integrates with popular advertising platforms such as Google Ads and Facebook Ads and is designed to help businesses reach their target audience across multiple channels. It offers features such as retargeting, audience targeting, and analytics to help businesses drive conversions and increase brand awareness.

3. Google Keyword Planner

Google Keyword Planner is designed to help businesses improve their ad targeting and reach their target audience effectively. Google Keyword Planner is a free tool provided by Google that helps businesses research and select relevant keywords for their ad campaigns. It provides valuable insights on keyword search volume, competition, and cost-per-click, allowing businesses to optimise their ad campaigns for maximum ROI.

4. Perfect Audience

Perfect Audience is a powerful advertising platform that helps businesses target their ideal customers across multiple channels. With advanced features like dynamic retargeting and audience segmentation, it’s an essential tool for any marketer looking to optimise their ad campaigns.

5. WordStream

WordStream is a leading online advertising platform that simplifies the management of PPC campaigns. With its advanced automation and optimisation features, businesses can save time and money while improving ad performance.

 

Video Production and Editing

Videos are all the rage these days. From Instagram reels to YouTube Shorts, every platform uses videos to engage audiences worldwide. Video accounts for over 50% of the content consumed on the internet today. Here are some of the tools that can help you create amazing and immersive videos for your customers:     

1. Adobe Premiere Pro

Adobe Premiere Pro is a professional video editing software that allows users to create high-quality videos with advanced features such as colour correction, motion graphics, and audio editing. It’s a popular tool for organisations, content creators, filmmakers, and video editors who want to bring their creative vision to life.

2. Final Cut Pro

Final Cut Pro is a professional video editing software that provides advanced features such as 360-degree video editing, multi-camera editing, and colour grading. It’s a popular tool for filmmakers and video editors who require a powerful, user-friendly platform for creating high-quality video content.

3. Corel VideoStudio Ultimate

Corel VideoStudio Ultimate is an easy-to-use video editing software with a range of features including motion tracking, multi-camera editing, and 4K video support. It’s a popular tool for beginners and hobbyists who want to create professional-looking videos without a steep learning curve.

4. iMovie

iMovie is a video editing software developed by Apple, designed for users to create and edit videos on macOS and iOS devices easily. With features like drag-and-drop editing, video filters, and soundtracks, it’s a popular choice for beginners and casual video editors who want to create polished videos without advanced features.

5. Filmora

Filmora is a user-friendly video editing software with a range of features, including filters, special effects, and multi-track editing. It’s a popular tool for beginners and content creators who want to create professional-looking videos without spending much time learning complex editing software.

6. DaVinci Resolve

DaVinci Resolve is a professional video editing software with advanced features, including colour correction, audio editing, and visual effects. It’s a popular tool for filmmakers, video editors, and post-production professionals who require a powerful and flexible platform to create high-quality video content. The software also includes a free version with a range of features for beginners and casual video editors.

 

Video Marketing

Viral videos need effective marketing and unique content. You’ve got the content bit right, but what about showcasing it to the world? These tools can help your video agency do just that:

1. Animoto

Animoto is a cloud-based video creation platform enabling users to quickly and easily create professional-looking videos. With features like customisable templates, music library, and drag-and-drop editing, it’s a popular tool for small businesses, marketers, and social media users who want to create engaging video content without extensive technical skills.

2. Biteable

Biteable is an online video maker that allows users to create professional-looking videos using pre-made templates and stock footage. Its simple drag-and-drop interface, text animations, and music library make it a popular tool for businesses, social media users, and content creators who want to create videos quickly and easily. The tool also offers a free plan with limited features.

3. Wistia

Wistia is a video hosting and analytics platform enabling businesses to host, manage, and analyse video content. With features like customisable video players, viewer engagement analytics, and integrations with marketing automation tools, it’s popular for businesses looking to optimise their video marketing strategies. The platform also offers advanced security features to protect videos from unauthorised access.

4. Vimeo

Vimeo is a video hosting and sharing platform with advanced features such as customisable video players, analytics, and integrations with marketing automation tools. It’s a popular tool for businesses, filmmakers, and creative professionals who want to showcase their video content to a global audience. The platform also offers advanced privacy settings to control who can view videos.

5. Loom

Loom is a video messaging tool that enables users to create and share videos with colleagues, clients, and customers. Its simple interface, screen recording, and webcam recording features make it a popular tool for remote teams, sales professionals, and customer support agents who want to communicate effectively through video. The tool also offers integrations with popular productivity tools like Slack and Gmail.

 

Video Makers and Animation tools

Videos and animations are vital for customer engagement and training tools, as companies often rely on doodle animations and stop-animations to produce rich content. Some tools to create such content include:

1. Vyond

Vyond is a cloud-based animation software that allows businesses to create professional-looking animated videos with pre-built templates and customisable characters. With features like lip-syncing, sound effects, and voiceover recording, it’s a popular tool for businesses, marketers, and trainers who want to create engaging video content without advanced animation skills. The tool also offers a library of music and sound effects to enhance videos.

2. Animaker

Animaker is a cloud-based animation software that allows users to create animated videos, infographics, and presentations with various pre-built templates and customisable characters. With features like voiceover recording, sound effects, and visual effects, it’s a popular tool for businesses, educators, and marketers who want to create engaging and interactive content without extensive animation skills. The tool also offers integrations with popular productivity tools like G Suite and Trello.

3. Renderforest

Renderforest is an online platform that enables users to create professional-quality videos, animations, and graphics using pre-built templates and intuitive editing tools. With features like 3D visualisation, character animation, and music tracks, it’s a popular tool for businesses, content creators, and social media marketers who want to create eye-catching content quickly and easily. The tool also offers a range of pricing plans, including a free plan with limited features.

4. VideoScribe

VideoScribe is a whiteboard animation software that allows users to create engaging animated videos with hand-drawn illustrations and a library of pre-built images and music. With features like voiceover recording, text animation, and visual effects, it’s a popular tool for educators, marketers, and businesses who want to create educational and promotional content that captures the viewer’s attention. The tool also offers a range of pricing plans, including a free trial version.

5. Canva

Canva is a web-based graphic design platform that enables users to create a wide range of designs, including social media graphics, presentations, and marketing materials. With a range of pre-built templates, graphics, and fonts, it’s a popular tool for businesses, content creators, and individuals who want to create professional-looking designs quickly and easily. The tool also offers a range of pricing plans, including a free plan with limited features.

6. Powtoon

Powtoon is a cloud-based animation software that allows users to create animated videos, presentations, and explainer videos with pre-built templates and drag-and-drop editing tools. With features like voiceover recording, sound effects, and visual effects, it’s a popular tool for businesses, educators, and content creators who want to create engaging and interactive content without advanced animation skills. The tool also offers a library of music and sound effects to enhance videos.

7. Wideo

Wideo is a cloud-based animation software that allows users to create animated videos, presentations, and explainer videos with pre-built templates and a simple drag-and-drop interface. With features like voiceover recording, sound effects, and visual effects, it’s a popular tool for businesses, educators, and content creators who want to create engaging and interactive content without extensive animation skills. The tool also offers a library of music and sound effects to enhance videos.

 

Final Thoughts

You’ve got the smarts, the team, and now a list of tools that will help you as you take your first steps in the marketing world.