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5 of the Top Challenges Faced by Advertising Agencies

5 of the Top Challenges Faced by Advertising Agencies

Entrepreneurs heading agencies, or even startups are well aware of advertising agency challenges and always think of creating flourishing businesses where they can spend their days creating beautiful things that help clients grow their businesses. Nevertheless, the creative agency model of business never comes without its own challenges. As an entrepreneur, you might love what you make, such as crafting elegant design projects that suit your client’s preferences. But, at the same time you could be stuck responding to mails, worrying about revenue and pouring through spreadsheets. This blog has summed up some of the biggest problems you are likely to face if you are heading a creative agency, along with some tips to help solve them. Choosing the Right Talent Design agencies and service-based businesses sell the ‘hard work’ of their talented professionals. The agencies make arbitrage on talent by charging a markup on the time consumed by the designers. The designer’s talent is what an agency counts on! Also, it is never easy to justify a profitable price if the talent is poor. The quality of the team members is what sets apart an agency from the other, which further makes retaining and acquiring talented professionals – indispensable to an organisation. Retaining Quality Talent It is essential to open your borders and not limit the applicants just to your geographical area. The upside is that you get access to a bigger pool of applicants. There could be many challenges, which come with the chore of managing remote workers, but these challenges might be worth the trouble. Try paying a fair rate. People who are talented know their...
What is Trending in the World of Online Proofing?

What is Trending in the World of Online Proofing?

Every organisation needs creative content either for promotion purposes or to fulfil the need of the clients. Business of all sizes get content reviewed and proofread on a daily basis, which at times proves to be an expensive, time consuming and frustrating process. Â However, there is a simple solution for getting creative work reviewed and approved. You can opt for an online proofing solution that will enable you to manage and speed up the process. Is Online Proofing Trending These Days? Yes! With the accessibility of the high-speed internet, online proofing has become a trend these days as traditional ways of proofing lag behind when compared to the technological means that are evolving by the day. Today, the latest online proofing and review tools are available on the internet that can accelerate the process of reviewing content without compromising quality. What is the Need of Online Proofing? Demand for Unique Content-Â With expanding industries and evolving markets it is important to create a single marketing message in multiple formats to reach different platforms. The breadth of media has also increased and today, customers have access to content in various forms- web, video and images. Also, the sheer volume of the content produced each day makes it imperative for an organization to opt for online proofing. Remote Working-Â Many companies are adopting the concept of remote working these days, with many of their employees working from home. Â At times, work is even outsourced. This makes it imperative to opt for online proofing as it can be done from anywhere using an internet enabled device. Simple and Easy-To-Use Tools-Â...
7 Benefits of Online Proofing

7 Benefits of Online Proofing

No inbox tangle- In order to share content and feedback, email is generally used but huge files can clog the server and it gets difficult to manage the email threads. Online proofing keeps these conversations out of the email. Easily accessible- If you are working from home or travelling, online proofing allows you to review content with the help of an internet- enabled device, on-the-go. Web pages and motion content- In comparison to the video, pages and flash, documents and graphics are easy to share. But the files containing media can prove to be a challenge at the time of sharing and online proofing can easily help solve this problem. No need for FTP- It is true that FTP allows you to keep your files away from the inbox but is it reliable to use? Uploading and downloading heavy files from an FTP only adds to time in the review process. But online proofing not only allows easy accessibility from your browser but also enables you to share feedback on that single file. Save time with smart work- When an editor is reviewing content, it becomes a challenge for him to describe the required changes accurately. But this not the case when you use an online proofing as this tool lets you mark and view changes on the document or creative with just a click of the mouse. All the information at one place, assistance when multiple reviewers are involved- When you use email to share content and reviews, you literally have to search for the file in your older emails, but online proofing makes your content visible at...