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Video Marketing stats that will blow your mind

Video Marketing stats that will blow your mind

A recent video marketing survey by wyzowl gave some pretty amazing insights on the consumption of video content:

  1. On an average, people watch more than 1½ hours of video content online per day. 15% of them watch more than 3 hours
  2. Showing video and text on the same page? Well 72% of your visitors prefer watching the video to know more about your product / service
  3. More than 95% of marketers say videos help increase a user understanding of their product / service. Over 75% claim that Videos have a direct impact on increasing online traffic and improving sales
  4. Over 80% of people in the survey have been convinced to buy product or service by watching videos and say they would like to see more videos from brands in 2018
  5. Visitors who watch branded videos that they enjoyed are 80% more likely to share it with friends
  6. 65% of businesses intend to start using videos in 2018, up from 34% in 2017

Read more about this report on wyzowl

The growing use of videos for marketing puts more pressure to speed up production. Video review and approval is painstaking and adds unwanted delay and work to production time. The use of online collaboration tools or a creative collaboration platform could help speed up the time to market.

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