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Emerging Video Trends in 2018

Emerging Video Trends in 2018

If you’re not doing video marketing (even if it’s for clients), its time you got your hands dirty! In a recent research done by wyzowl on the ‘State of Video Marketing’, some very interesting trends were uncovered.

Youtube

87% of marketers have published video content on YouTube. Out of those, 90% found it to be an effective strategy. 87% of marketers say they plan to use it in 2018.

Facebook

68% of marketers have published video content on Facebook. Out of those, 87% found it to be an effective strategy. 70% of marketers plan to use Facebook Video in 2018.

Webinars

44% of marketers have hosted or participated in a webinar. Out of those, 87% found it to be an effective strategy. 49% say they plan to host or participate in a webinar in 2018.

Instagram

41% of marketers have used Instagram video. Of those who used it, 78% found it to be an effective strategy. 44% say they plan to use Instagram video in 2018

Twitter

39% of marketers have published video content on Twitter. Out of those, 70% found it to be an effective strategy. 40% plan to use Twitter video in 2018.

Linkedin

38% of marketers have published video content on LinkedIn. Of those who used it, 75% found it to be an effective strategy. 55% plan to use LinkedIn video in 2018. The State of Video Marketing 2018

Facebook Live

34% of marketers have used Facebook Live. Of those who used it, 81% found it to be an effective strategy. 37% plan to use Facebook Live in 2018.

Interactive Video

20% of marketers have used interactive video. Of those who used it, 78% found it to be an effective strategy. 28% plan to use interactive video n 2018.

360 Video

15% of marketers have used 360 videos. Of those who used it, 62% found it to be an effective strategy. 16% of marketers plan to use 360 videos in 2018.

Virtual Reality

14% of marketers have used virtual reality video. Of those who used it, 67% found it to be an effective strategy. 14% of marketers plan to use VR in 2018.

Snapchat

11% of marketers have used Snapchat video. Of those who used it, 27% found it to be an effective strategy. Just 9% plan to use it in 2018.

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The full report by wyzowl is available here